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Tatalog: eight modern stories from a timeless institution by Harish Bhat

Tatalog: eight modern stories from a timeless institution by Harish Bhat

Rs. 150.00
Rs. 399.00 Rs. 150.00
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Book Summary

<u>Tatalog: Eight Modern Stories from a Timeless Institution</u> (first published in 2012; ~216–224 pages) presents eight compelling real‑life case studies that trace how leading Tata Group companies faced major challenges—strategic, operational, and reputational—and emerged stronger through vision, innovation, and steadfast values.

The book offers richly detailed narratives including:

  • Tata Indica, India’s first indigenously manufactured car, which defied early skepticism to succeed.

  • Tanishq, the iconic jewelry brand that revolutionized India’s bullion and gem industry.

  • The acquisition of Tetley Tea, demonstrating the Group’s global ambition.

  • Crisis‑management stories from Tata Sons in recessionary periods, and resilience in finance, steel, beverages, and IT sectors.

Throughout Tatalog, Harish Bhat weaves these backstage corporate tales into broader themes of leadership, ethical branding, and forward-thinking strategy, illustrating how the Tata brand retained its integrity and purpose even in turbulent times.

About the Author: 

Harish Bhat is currently the Brand Custodian at Tata Sons, with over 35 years’ service in the Tata Group, including leadership roles such as Managing Director of Tata Global Beverages and COO of Titan’s watches and jewelry business. A graduate of BITS Pilani and IIM Ahmedabad, he earned the IIMA Gold Medal for scholastic excellence and later a British Chevening Scholarship; he was also awarded Distinguished Alumnus by BITS in 2017. Harish writes regularly on marketing, storytelling, and leadership in national outlets like Hindu Business Line and Mint, and has authored multiple books—including Tatalog, The Curious Marketer, Office Secrets, fiction titles, and poetry—adding to his reputation as both corporate storyteller and thought leader

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