Switch: How to change things when change is hard by Chip Heath |Dan Heath [Premium Books]

Rs. 250.00

~~Rs. 399.00~~ Rs. 250.00

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Book Summary

Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath is a practical and insightful book about why change is often difficult and how individuals and organizations can make it easier and more successful. The authors introduce a simple but powerful framework involving three elements: directing the “Rider” (the rational mind), motivating the “Elephant” (the emotional side), and shaping the “Path” (the environment). Through real-life examples and research from psychology and behavioral science, the book explains that successful change happens when both logic and emotion are aligned and when the surroundings support the desired behavior. It offers strategies such as setting clear goals, finding bright spots (what’s already working), building habits, and reducing obstacles. Overall, the book emphasizes that change doesn’t have to be overwhelming if approached with the right mindset and structure.

About the authors:

Chip Heath is a professor at Stanford Graduate School of Business, and Dan Heath is a bestselling author and speaker. Together, they have written several popular books on decision-making, communication, and behavior, including Made to Stick and Decisive. Their work focuses on translating complex psychological and business concepts into simple, actionable ideas that can be applied in everyday life. Known for their engaging storytelling and practical advice, the Heath brothers have become influential voices in personal development and organizational change.

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Variant	Variant total	Quantity	Price	Variant total
New3812W8H6P-New	New3812W8H6P-New Regular price ~~Rs. 399.00~~ Sale price Rs. 250.00/ea	Rs. 0.00	Quantity	Regular price ~~Rs. 399.00~~ Sale price Rs. 250.00/ea	Rs. 0.00