Sur Petition by Edward de Bono

Rs. 150.00

~~Rs. 250.00~~ Rs. 150.00

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Book Summary –
Surpetition: Going Beyond Competition (published in 1992) is one of Edward de Bono’s most influential works on creative and strategic thinking in business. In this book, de Bono introduces the concept of “surpetition”, which means going beyond competition—not merely trying to beat rivals, but creating entirely new value and market spaces. He argues that traditional competitive strategies often lead to imitation, conflict, and stagnation, while surpetition encourages innovation, lateral thinking, and fresh perspectives that make competition irrelevant. Through practical examples and business insights, de Bono explains how companies can achieve success by designing unique ideas, redefining customer needs, and offering products or services that stand apart from existing market norms. The book encourages readers, entrepreneurs, and organizations to shift their mindset from fighting over limited opportunities to generating new ones through creative and constructive thinking.

About the Author –
Edward de Bono (1933–2021) was a Maltese psychologist, physician, and one of the world’s leading authorities on creative and conceptual thinking. He is best known for developing the concept of lateral thinking, a method of problem-solving that promotes innovation through unconventional approaches. De Bono wrote more than 80 books, including Six Thinking Hats, Lateral Thinking, and Serious Creativity, which have influenced business leaders, educators, and governments worldwide. Educated at Oxford and Cambridge, he lectured at top universities and consulted for major corporations such as IBM and Shell. His work emphasized that thinking is a skill that can be learned, practiced, and applied to improve decision-making, innovation, and human progress. Edward de Bono’s legacy continues to inspire individuals and organizations to think differently and creatively in an ever-changing world.

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Used2PH6VW3K1-Used	Used2PH6VW3K1-Used Regular price ~~Rs. 250.00~~ Sale price Rs. 150.00/ea	Rs. 0.00	Quantity	Regular price ~~Rs. 250.00~~ Sale price Rs. 150.00/ea	Rs. 0.00