Sun Tzu Strategies for Marketing by Steven Michaelson |Gerald Michaelson (Rare books)
Sun Tzu Strategies for Marketing by Steven Michaelson |Gerald Michaelson (Rare books)
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Book Summary
This practical guide adapts Sun Tzu’s ancient military wisdom to modern marketing, translating timeless principles into actionable strategies for customer conquest. The authors outline 12 “Principles of the Marketing War”, including:
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Organization of Intelligence: “Know your market as well as you know yourself” — market research & competitive analysis
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Economy of Force: Deploy resources with precision — focus investment on highest impact channels
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Simplicity: Execute straightforward, clear-cut campaigns to avoid confusion
Each principle is paired with real-world marketing examples and tactical advice—drawn from corporate strategies and historical campaigns—to illustrate how classical battle tactics can thwart competitors and win market share. At ~244 pages, it’s a concise, strategic playbook for marketers, managers, and business leaders.
About the Authors
Gerald A. Michaelson (died 2005) was a seasoned Fortune 500 executive and marketing expert, spending 25+ years at Magnavox/Philips before becoming a celebrated consultant and author of numerous Sun Tzu–based business books. He lectured on Sun Tzu in China and delivered seminars across Asia and the West, applying ancient strategy to contemporary business challenges.
Steven W. Michaelson, his son and co-author, updated the work with modern examples and context. Steven is the president of FreshDirect (an online grocery retailer) and formerly SVP at Wegmans—bringing decades of sales, marketing, and execution leadership to the text. His additions ground the Sun Tzu strategies in today’s digital and competitive landscape .
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