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Steal These Ideas

Steal These Ideas

Rs. 399.00
Rs. 399.00 Rs. 399.00
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Table of Contents:

Preface

 

  • Three Hidden Ingredients in Every Winning Marketing Campaign
  • In Simple Language: What is a Brand? What Makes It Successful? How Do You Manage It?
  • How to Create a Unique Selling Proposition
  • Create, or Hire, or Beg, to Build a Memorable, Distinctive Personality for Your Business
  • You Have to Be Able to See It to Read It
  • Brochures Kill Trees: Make the Trees That Die for You Count
  • Everlasting Tag Lines
  • Think Globally, Act Locally to a Point
  • Integration Wins Wars and the Mind of the Consumer
  • Location, Location, Location: Get the Most from Your Media Dollars
  • No One Ever Bought Anything from an English Professor
  • The Three Most Important Customer Lessons You Will Ever Learn
  • The Art of Building Effective Loyalty Programs
  • Surprise! We're All Getting Older
  • The Big Breakthrough Idea: Where Does It Come From?
  • The Web: Hype and Hope
  • The Power of Public Relations and Sponsorships
  • Politics and Promotion
  • • In the Spotlight
  • Confucius and Stardom
  • How to Make the Most of Your Advertising Agency
  • The Ten Secrets You Really Need to Steal
  • Being All That We Can Be

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📚 Materials

– Gently used, original print books.
– No photocopies or pirated prints—100% original.
– Checked for legibility and intact spines.
– Some books may contain light pencil notes or highlights.

🧼 Care Instructions

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  • 32 Points Quality Check
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  • 1.2 Million + Happy Customers

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