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Start Up, Stand Up by Nandini Vaidyanathan

Start Up, Stand Up by Nandini Vaidyanathan

Rs. 150.00
Rs. 350.00 Rs. 150.00
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Book Summary

Start Up, Stand Up (October 2016) is a well-structured, practical guide for entrepreneurs who have launched their venture and now aim to scale it into a sustainable, recognizable business. Drawing on over a decade of experience mentoring more than 2,000 entrepreneurs across 300+ domains, Nandini presents 20 “sutras”—actionable principles—that take readers from their first paying customer to building a loyal user community and creating brand mindshare 

Each sutra distills distilled insights: choosing customers wisely; designing addictive products; building high-performance culture; leveraging design thinking; finding the right mentor; navigating equity, crowdfunding, and investor relationships; and transitioning from founder to leader. The narrative is enriched with vivid real-world case studies, including failures and successes, misadventures and humility, making the advice highly relatable. Readers receive the feel of a direct conversation with the author—spirited, encouraging, and packed with hard-won insight.

About the Author:

Nandini Vaidyanathan is a seasoned management professional with over 20 years’ experience leading teams in multinational corporations before steppping into entrepreneurial mentorship. She founded CARMa (Creating Access to Resources and Markets) in 2010, and through it, has mentored thousands of startup founders globally. She teaches entrepreneurship at prestigious institutions including IIMs in India and international schools like Princeton and LSE. Nandini has authored the bestseller Entrepedia (2011) and has received recognition as Business Woman of the Year by Business Goa (2014). A compelling TED speaker, prolific writer, jury member at startup events, and a trusted advisor to emerging entrepreneurs, she is widely respected for making startup scaling accessible and actionable .

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