Sponge: leadership lessons i learnt from my clients by Ambi Parameswaran

Rs. 150.00

~~Rs. 350.00~~ Rs. 150.00

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Book Summary

In Sponge, Ambi Parameswaran shares leadership insights gathered over four decades of working with some of India’s most iconic brands and business leaders. The title reflects his central idea: great leaders are like sponges—they listen, absorb, observe, reflect, and learn from every interaction. Through short, engaging stories drawn from real client experiences, Ambi highlights lessons in humility, creativity, resilience, empathy, communication, and decision-making.
The book covers interactions with industry giants across sectors such as FMCG, retail, advertising, and technology, demonstrating how leadership wisdom often comes from unexpected moments—client meetings, campaign reviews, crises, and even casual conversations. Each chapter offers a practical takeaway: how to stay curious, manage conflict, embrace feedback, work with difficult stakeholders, protect one’s integrity, and build trust.
Overall, the book is a blend of business storytelling, personal reflection, and leadership philosophy, showing that the most powerful leaders grow by absorbing experiences, not by assuming they know everything.

About the Author —

Ambi Parameswaran is a respected Indian management thinker, brand strategist, and former CEO & Executive Director of FCB Ulka, one of India’s leading advertising agencies. With over forty years of experience in marketing and advertising, he has worked with hundreds of brands and senior leaders, shaping his deep understanding of consumer behaviour and leadership dynamics. Ambi is also a prolific author, having written multiple books on branding, business, and culture. A sought-after speaker and consultant, he combines practical industry wisdom with academic insight, making him one of India’s most influential voices in leadership, marketing, and human-centric management.

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