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Social Media Marketing: An Hour a Day

Social Media Marketing: An Hour a Day

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CONDITION
Table of Contents:Part I: The Foundation of Social Media
  • Chapter Backlash
  • Chapter The Marketer's Dilemma
  • Chapter What is Social Media?
Part II: Month - Prepare for Social Marketing
  • Chapter Week: Web 20: The Social Web
  • Chapter Week: The Social Feedback Cycle
  • Chapter Week : Touch point Analysis
  • Chapter Week : Influence and Measurement
Part III: Month - Social Media Channels
  • Chapter Week: Build a Social Media Campaign
  • Chapter Week : Social Platforms
  • Chapter 10 Week: Social Content, Multimedia
  • Chapter 11 Week: Social Content - Reviews, Ratings and Recommendations
  • Chapter 12 Week: Social Interactions
Part IV: Month - Complete Your Plan
  • Chapter 13 Week: Objectives, Metrics and ROI
  • Chapter 14 Week: Present Your Social Media Plan

    Appendix A Worksheets
    Worksheets Part II
    Worksheets Part III
    Worksheets Part IV
    Appendix B Additional Social Media Resources
    Index

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Regular price
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