Table of Contents:Part I: The Foundation of Social Media
- Chapter Backlash
- Chapter The Marketer's Dilemma
- Chapter What is Social Media?
- Chapter Week: Web 20: The Social Web
- Chapter Week: The Social Feedback Cycle
- Chapter Week : Touch point Analysis
- Chapter Week : Influence and Measurement
- Chapter Week: Build a Social Media Campaign
- Chapter Week : Social Platforms
- Chapter 10 Week: Social Content, Multimedia
- Chapter 11 Week: Social Content - Reviews, Ratings and Recommendations
- Chapter 12 Week: Social Interactions
- Chapter 13 Week: Objectives, Metrics and ROI
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Chapter 14 Week: Present Your Social Media Plan
Appendix A Worksheets
Worksheets Part II
Worksheets Part III
Worksheets Part IV
Appendix B Additional Social Media Resources
Index