Social Media 247: Everything you need to know to leverage social media for business success by Andrew Chow [rare books]

Book Summary:

"Social Media 247: Everything You Need to Know to Leverage Social Media for Business Success" is a comprehensive guide by Andrew Chow, focusing on utilizing social media platforms to enhance business performance. The book covers fundamental aspects such as understanding various social media channels, strategic planning, effective implementation, and performance monitoring. It also delves into advanced topics like social media branding, conversational marketing, and community engagement to foster brand advocacy. 

About the Author:

Andrew Chow is a seasoned social media and public relations strategist, entrepreneur, speaker, and best-selling author based in Singapore. With over 30 years of professional experience, he has collaborated with prominent clients, including AXA Insurance, Singtel, Sony Pictures, M1, and Starhub. Andrew has addressed more than 100,000 individuals across 20 countries on topics such as digital marketing, personal branding, Enneagram, public relations, and branding. His accolades include the Spirit of Enterprise Award in 2008 and the Successful Entrepreneur Award in 2010. He also served as the President of the Asia Professional Speakers – Singapore (APSS) and was listed among the Top 10 Most Influential Speakers in Singapore in 2013. Known online as "ideasandrew," he maintains a strong presence across various social media platforms.