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Smash the Funnel by Eric Keiles |Mike Lieberman [rare books]

Smash the Funnel by Eric Keiles |Mike Lieberman [rare books]

Rs. 799.00
Rs. 799.00
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Book Summary:

Smash the Funnel challenges the traditional sales funnel model, arguing that modern buyers no longer move through a simple, linear path from awareness to purchase. Instead, authors Eric Keiles and Mike Lieberman introduce the concept of the "Cyclonic Buyer Journey," a dynamic and interconnected process in which prospects continuously interact with content, peers, reviews, social networks, and brands before making purchasing decisions. The book explains how businesses can adapt their marketing and sales strategies to this new reality by focusing on building trust, creating valuable content, nurturing relationships, and aligning marketing with customer behavior. Through practical frameworks, case studies, and actionable advice, the authors provide a roadmap for generating sustainable, repeatable, and predictable revenue in an increasingly digital and customer-driven marketplace.

About the Authors

Eric Keiles is an entrepreneur, business leader, and marketing strategist known for helping companies improve customer acquisition and growth strategies. He has founded and led several successful businesses and is recognized for his expertise in sales, marketing, and business development.

Mike Lieberman is an entrepreneur, speaker, and marketing expert best known as the co-founder of a leading inbound marketing agency. He specializes in digital marketing, lead generation, and revenue growth strategies, helping organizations attract, engage, and convert customers through modern marketing techniques.

Together, Keiles and Lieberman draw on their extensive experience in sales and marketing to offer a fresh perspective on how businesses can thrive in today's complex buying environment.

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