![Small Data [HARDCOVER] (RARE BOOKS)](http://bestofusedbooks.com/cdn/shop/products/MartinLindstrom_{width}x.jpg?v=1661779492)
![Small Data [HARDCOVER] (RARE BOOKS)](http://bestofusedbooks.com/cdn/shop/products/MartinLindstrom_530x@2x.jpg?v=1661779492)
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.
Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn…
• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s New trademarked signature sound.
• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.
• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.
• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.
• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.
• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.
Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn…
• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s New trademarked signature sound.
• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.
• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.
• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.
• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.
• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.
People who bought this product, also bought
-
![Big data [hardcover] [rare books]](//cdn.shopify.com/s/files/1/0421/4299/0495/files/syg_480x.jpg?v=1716630320)
Big data [hardcover] [rare books]Rs. 899.00 -
![The Method Method [HARDCOVER] [RARE BOOKS]](//cdn.shopify.com/s/files/1/0421/4299/0495/files/method.webp?v=1692880941)
The Method Method [HARDCOVER] [RARE BOOKS]Rs. 599.00 -
The Know-it-All: One Man's Humble Quest to Become the Smartest Person in the World (RARE BOOKS)Rs. 699.00conditionOption2Option3Rs. 699.00Add to cart -
The Click Moment (RARE BOOKS)Rs. 399.00 -
![Wordcraft [Hardcover] (RARE BOOKS)](//cdn.shopify.com/s/files/1/0421/4299/0495/products/Wordcraft_480x.jpg?v=1669632568)
Wordcraft [Hardcover] (RARE BOOKS)Rs. 699.00 -
![The Power of Crisis [Hardcover] (RARE BOOKS)](//cdn.shopify.com/s/files/1/0421/4299/0495/products/IanBremmer_480x.jpg?v=1670499645)
The Power of Crisis [Hardcover] (RARE BOOKS)Rs. 799.00 -
The Leader Who Had No TitleRs. 250.00Rs. 150.00 -
Power MathRs. 399.00Rs. 199.00
![Big data [hardcover] [rare books]](http://cdn.shopify.com/s/files/1/0421/4299/0495/files/syg_480x.jpg?v=1716630320)
![The Method Method [HARDCOVER] [RARE BOOKS]](http://cdn.shopify.com/s/files/1/0421/4299/0495/files/method.webp?v=1692880941)
![Wordcraft [Hardcover] (RARE BOOKS)](http://cdn.shopify.com/s/files/1/0421/4299/0495/products/Wordcraft_480x.jpg?v=1669632568)
![The Power of Crisis [Hardcover] (RARE BOOKS)](http://cdn.shopify.com/s/files/1/0421/4299/0495/products/IanBremmer_480x.jpg?v=1670499645)
Related Products
-
![Stories At Work: Unlock the Secret to Business Storytelling [HARDCOVER]](//cdn.shopify.com/s/files/1/0421/4299/0495/products/StoriesAtWork_480x.jpg?v=1627238515)
Stories At Work: Unlock the Secret to Business Storytelling [HARDCOVER]Rs. 399.00Rs. 250.00conditionOption2Option3Rs. 399.00Rs. 250.00Add to cart -
![Great by choice [hardcover]](//cdn.shopify.com/s/files/1/0421/4299/0495/products/GreatByChoice_480x.jpg?v=1656756088)
Great by choice [hardcover]Rs. 1,299.00Rs. 499.00 -
Leadership by the Book (The One Minute Manager)Rs. 299.00Rs. 150.00conditionOption2Option3Rs. 299.00Rs. 150.00Add to cart -
First, break all the rules by Marcus Buckingham |Curt CoffmanRs. 499.00Rs. 150.00conditionOption2Option3Rs. 499.00Rs. 150.00Add to cart -
Built to last by Jim Collins |Jerry I. PorrasRs. 799.00Rs. 150.00conditionOption2Option3Rs. 799.00Rs. 150.00Add to cart -
THE 80/20 PRINCIPLE: Achieve more with less by Richard KochRs. 399.00Rs. 250.00conditionOption2Option3Rs. 399.00Rs. 250.00Add to cart -
Chanakya's 7 Secrets of Leadership by D. Sivanandhan Radhakrishnan PillaiRs. 299.00Rs. 150.00conditionOption2Option3Rs. 299.00Rs. 150.00Add to cart -
![The question book [hardcover]](//cdn.shopify.com/s/files/1/0421/4299/0495/products/9780393240375_480x.jpg?v=1635944129)
The question book [hardcover]Rs. 499.00Rs. 299.00
![Stories At Work: Unlock the Secret to Business Storytelling [HARDCOVER]](http://cdn.shopify.com/s/files/1/0421/4299/0495/products/StoriesAtWork_480x.jpg?v=1627238515)
![Great by choice [hardcover]](http://cdn.shopify.com/s/files/1/0421/4299/0495/products/GreatByChoice_480x.jpg?v=1656756088)
![The question book [hardcover]](http://cdn.shopify.com/s/files/1/0421/4299/0495/products/9780393240375_480x.jpg?v=1635944129)
Recently Viewed Products
-
In The Name of God by Ravi SubramanianRs. 299.00Rs. 150.00 -
-
-
-
-
-
-
You may also like
-
Big data [hardcover] [rare books]
![]()
- Regular price
- Rs. 899.00
- Sale price
- Rs. 899.00
- Regular price
-
- Unit price
- per
Sold out -
The Method Method [HARDCOVER] [RARE BOOKS]
![]()
- Regular price
- Rs. 599.00
- Sale price
- Rs. 599.00
- Regular price
-
- Unit price
- per
Sold out -
The Know-it-All: One Man's Humble Quest to Become the Smartest Person in the World (RARE BOOKS)
![]()
- Regular price
- Rs. 699.00
- Sale price
- Rs. 699.00
- Regular price
-
- Unit price
- per
Sold out -
The Click Moment (RARE BOOKS)
![]()
- Regular price
- Rs. 399.00
- Sale price
- Rs. 399.00
- Regular price
-
- Unit price
- per
Sold out
