Simple (RARE BOOKS)
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About the Book: Simple Shows you how to conquer complexity and bring clarity to business and daily life. Leading brand consultants Alan Siegel and Irene Etzkorn show you how to conquer complexity and bring clarity to business and daily life. Fans of Intuition Pumps or The Art of Thinking Clearly will find this book indispensable to clearing clutter from their minds and their working lives. For four decades, Alan Siegel and Irene Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with Xerox, American Express, 3M, the U.S. Air Force, the IRS, and many others to simplify their processes, their offerings, everything they do - with dramatic results for these businesses and the customers they serve. Siegel and Etzkorn believe in simplicity as a philosophy, a guiding principle, and a way of life, but they have learned firsthand that its not so simple to make things simple - it demands a commitment to clarity, honesty, discipline, and intelligence. Three things, the authors believe, can be said with certainty: simplicity works; it is accessible to all of us; and weve never needed it more than we do today. These three principles are at the core of simple, a book that will expose the overly complex things you do, reveal the reasons why you do them, and make it harder for you to keep on doing them. About the Author: Irene Etzkorn, Alan Siegel Over the past three decades, ALAN SIEGEL has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel+Gale, devoted to positioning global companies for competitive success. Siegel has worked as a consultant, author, and commentator, creating guides for the Wall Street Journal on understanding financial markets, and serving on the boards of numerous business and cultural organizations. IRENE ETZKORN is one of the worlds foremost authorities on simp
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