Serious Play by Michael Schrage [Hardcover] (rare books)

Rs. 499.00

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Book Summary

Serious Play explores how successful companies use models, prototypes, and simulations not just to test ideas, but to fuel innovation and collaboration. Michael Schrage argues that the value of innovation lies not just in the idea itself, but in how organizations play with possibilities turning abstract concepts into tangible experiences. Through in-depth case studies of companies like Boeing, Microsoft, and Disney, Schrage shows how "serious play" helps teams explore risk, solve problems creatively, and accelerate product development. He emphasizes that innovation is not about eliminating failure but managing it through strategic experimentation. The book provides a blueprint for turning organizational learning into a dynamic, iterative, and results-driven process where play isn't the opposite of work, but an essential part of it. Ideal for leaders, designers, and strategists, Serious Play offers a compelling look at how structured creativity can drive serious business success.

About the Author

Michael Schrage is a leading researcher, author, and innovation expert affiliated with the MIT Sloan School of Management and a fellow at MIT's Initiative on the Digital Economy. He specializes in the study of innovation, design, and the role of experimentation in business growth. Schrage is a frequent contributor to publications like Harvard Business Review and The Financial Times, and his work often focuses on how organizations can use prototyping, modeling, and simulation to drive better decision-making and foster innovation.

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