Secrets of Software Success [HARDCOVER]
Secrets of Software Success [HARDCOVER]
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Book Summary
Secrets of Software Success: Management Insights from 100 Software Firms Around the World examines the management practices that help software companies grow, compete, and succeed. The authors draw on research involving more than 100 software companies and 450 executives worldwide. The book focuses on leadership, recruiting and retaining talented employees, software development, marketing, professional services, partnerships, and adapting to changing markets. Its central message is that success does not come from one formula; it depends on making the right management choices, balancing competition, commitment, talent, and timing according to changing business conditions.
About the Author
Detlev J. Hoch is the lead author and editor of Secrets of Software Success. He was a consultant with McKinsey & Company and worked with the other authors to study successful software businesses around the world. The book was written with Cyriac R. Roeding, Gert Purkert, Sandro K. Lindner, and Ralph Müller, combining their research and consulting experience to explain the strategies and management practices behind successful software companies.
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