Predictably Irrational

The things we do, buy or experience are all based on the decisions we make. To lead a happy and prosperous life, one must make right decisions, which only happens after one gathers the understanding of how these decisions are made. This book tries to answer this basic question.

The author uses various real life examples that enable the readers to understand that most of our decisions in life tend to be irrational. It consists of 15 well detailed chapters which speak about points like the truth about relativity and the attraction for words like 'zero' and 'free'. The author further states that these 2 words tend to influence our thinking which ultimately affects our decision making rationality.

Dan Ariely is an author, teacher and speaker whose TEDx talks have garnered more than 7.8 million views. He focuses on the subject of human behavior. He has completed dual Ph.D.; one in cognitive psychology in the year 1996 from the University of North Carolina which is located at the Chapel Hill and a second doctorate in the subject of business administration from the Duke University. He is currently working as a Professor of Psychology and Behavioral Economics at the Duke University and has co-founded the BEworks venture. His other books include The Honest Truth about Dishonesty and The Upside of Irrationality.

The book, 'Predictably Irrational: The Hidden Forces that Shape Our Decisions’ successfully dissects our decision making process and the science behind it. This book is easily available online for convenient shopping.

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The Upside of Irrationality
p>Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal.

In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behaviour often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities.

Among the topics Dan explores are:
• What we think will make us happy and what really makes us happy;
• How we learn to love the ones we are with;
• Why online dating doesn’t work, and how we can improve on it;
• Why learning more about people make us like them less;
• Why large bonuses can make CEOs less productive;
• How to really motivate people at work;
• Why bad directions can help us;
• How we fall in love with our ideas;
• How we are motivated by revenge; and
• What motivates us to cheat.

Drawing on the same experimental methods that made Predictably Irrational such a hit, Dan will emphasize the important role that irrationality plays in our day-to-day decisionmaking―not just in our financial marketplace, but in the most hidden aspects of our lives.