Positioning: The Battle for Your Mind by Al Ries |Jack Trout [rare books]

Rs. 399.00

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Book Summary –
Positioning: The Battle for Your Mind is a groundbreaking marketing book that introduced the concept of "positioning"—the idea that success in marketing isn't just about the product itself, but about how it is perceived in the customer’s mind. Ries and Trout argue that in an overcrowded marketplace, the most effective strategy is to create a unique position in the consumer’s mind, often by being first or by redefining the competition. Through real-world examples and clear strategies, the book explains how companies can differentiate their brands, manage perception, and communicate effectively in a noisy media landscape. First published in 1981, it remains a classic in marketing literature, widely used by professionals and businesses worldwide.

About the Authors –
Al Ries and Jack Trout were influential marketing strategists known for shaping modern marketing thinking. Ries, a marketing consultant and author, partnered with Trout to develop the concept of positioning, which challenged traditional advertising by emphasizing perception over product features. Together, they founded the marketing firm Trout & Ries and co-authored several bestselling books. Jack Trout was recognized for his sharp strategic insights, while Ries continued to develop their ideas through his firm and with his daughter, Laura Ries. Their work revolutionized branding and advertising, and Positioning is considered one of the most important marketing books ever written.

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