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Positioning: the battle for your mind

Positioning: the battle for your mind

Rs. 399.00
Rs. 599.00 Rs. 399.00
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  1. Book Summary

    Positioning: The Battle for Your Mind is a classic marketing book by Al Ries and Jack Trout. The book introduces the concept of positioning, which focuses on creating a unique and memorable place for a brand or product in the minds of customers. The authors explain that successful marketing is not just about making a better product but about communicating a clear, simple message that distinguishes a brand from its competitors. Using real-world examples, they discuss branding, competition, advertising, and marketing strategies that help businesses build a strong market position.

    About the Authors

    Al Ries was an American marketing strategist and author known for his pioneering work in branding and positioning. His ideas have influenced modern marketing and advertising around the world.

    Jack Trout was an American marketing expert and business consultant who co-developed the concept of positioning with Al Ries. Through his books and consulting work, he helped organizations create effective branding and competitive marketing strategies.

    Together, Al Ries and Jack Trout transformed the way businesses think about branding and marketing, making Positioning: The Battle for Your Mind one of the most influential marketing books ever written.


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Used2BRN6MK02-Used
Used2BRN6MK02-Used
Rs. 599.00
Rs. 399.00/ea
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Rs. 599.00
Rs. 399.00/ea
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