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The Real Thing: Truth and Power at the Coca-Cola Company by Constance L. Hays (rare books)

The Real Thing: Truth and Power at the Coca-Cola Company by Constance L. Hays (rare books)

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Rs. 699.00
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Book Summary:

The Real Thing is a compelling corporate biography of The Coca-Cola Company, written by journalist Constance L. Hays. It traces the fascinating story of one of the most iconic and powerful brands in the world, from its invention in the late 19th century to the complex, high-stakes battles of modern corporate life.

What the Book Covers:

  • The early origins of Coca-Cola as a medicinal tonic in the 1880s.

  • How branding, bottling rights, and clever marketing turned it into a global symbol of American culture.

  • The internal politics, executive rivalries, and strategic missteps at the highest levels of the company, especially in the late 20th century.

  • Controversies surrounding Coca-Cola’s business practices, racial tensions, and market manipulation.

  • The company's struggle to maintain its identity and dominance amid changing consumer habits, health concerns, and globalization.

Hays doesn’t just tell the story of a drink—she tells the story of how power, image, and corporate ambition shaped one of the most recognized names in the world.

About the Author:

  • Constance L. Hays was an investigative journalist who wrote for The New York Times.

  • She specialized in covering business, finance, and corporate ethics.

  • Known for her sharp insight and accessible writing style, she had a talent for turning complex corporate stories into compelling narratives.

  • Sadly, she passed away in 2005, but The Real Thing remains one of her most impactful works.

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