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PERMISSION MARKETING by Seth Godin [Hardcover] [rare books]

PERMISSION MARKETING by Seth Godin [Hardcover] [rare books]

Rs. 450.00
Rs. 450.00
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Book Summary

Permission Marketing: Turning Strangers into Friends and Friends into Customers is a bestselling marketing book by Seth Godin. In this book, Godin argues that traditional advertising often interrupts people and is becoming less effective. Instead, he introduces the concept of "permission marketing," where businesses first gain a customer's consent before sending marketing messages. By building trust and delivering relevant, valuable information over time, companies can develop stronger relationships with customers and increase loyalty. The book explains how marketers can attract attention ethically, create long-term engagement, and turn interested prospects into loyal customers. Its ideas have had a major influence on modern digital marketing, email marketing, and customer relationship management.

About the Author

Seth Godin is an American author, entrepreneur, and marketing expert known for his innovative ideas about business, leadership, and marketing. He has written numerous bestselling books, including Purple Cow, Tribes, and Permission Marketing. Godin is recognized for promoting customer-focused marketing strategies and for encouraging businesses to build trust, authenticity, and meaningful connections with their audiences. Through his books, speeches, and blog, he has influenced marketers, entrepreneurs, and business leaders around the world.

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