One Click by Richard L. Brandt
One Click by Richard L. Brandt
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Book Summary
One Click: Jeff Bezos And The Rise Of Amazon.com provides not only a succinct history of Amazon.com, but also a behind-the-scene view of its founder, Jeff Bezos. Having founded the company in 1995, right at the beginning of the internet age, he was one of the few entrepreneurs who managed to make it big.
This profound book delves into the life of the extremely driven businessman, one who recognised the true potential of online marketing portal and who had a fully formed vision of Amazon, right from the beginning. According to him, books were only the first step of a laborious process, and the ultimate goal was to branch out into other areas such as music and DVDs, to be supplemented in the future by just about everything in the retail section. And his prophecy proved true.
In addition to exploring its success, One Click: Jeff Bezos And The Rise Of Amazon.com also looks into how Amazon faced tribulations during the 2000-2001 shake out, yet managed to stay afloat through a combination of dedicated employees and Used luck. In a bold move, Bezos selected a group of engineers dedicated to cloud computing--a concept no one ever considered back in 2002. Additionally, the author narrates the various controversies Bezos was involved in.
Exploring the unique combination of business strategy and character traits that drove Amazon to the top of the online retail world, this is an intriguing and meticulously researched book. It was published by Penguin UK in 2012, and is available in paperback.
About the Author —
Richard L. Brandt is an award‑winning technology journalist who spent over two decades covering Silicon Valley, including as a correspondent for BusinessWeek, where he earned a National Magazine Award . He is also the author of The Google Guys, a well-regarded look at Google’s founders. Brandt combines deep research with compelling narrative to profile influential tech figures. He lives in San Francisco, holds degrees in biology, engineering, and journalism, and has interviewed leading innovators like Bill Gates, Steve Jobs, and Jeff Bezos
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