Odyssey: Pepsi to Apple by John Sculley John A. Byrne

Rs. 250.00

~~Rs. 499.00~~ Rs. 250.00

Sale Sold out

Shipping calculated at checkout.

CONDITION Used

Quantity

Book Summary

Odyssey: Pepsi to Apple – A Journey of Adventure, Ideas, and the Future (1987) is former PepsiCo president and Apple CEO John Sculley’s revelatory autobiography, co-written with BusinessWeek editor John A. Byrne. Sculley recounts his transition from marketing wizard behind the iconic “Pepsi Challenge” to leading Apple’s explosive growth in the 1980s, scaling revenues tenfold from around $800 million to $8 billion .

The memoir traces his recruitment by Steve Jobs—with the legendary pitch: “Do you want to sell sugar water or change the world?” —and covers both the Macintosh launch and the internal power struggle that led to Jobs's departure in 1985 . Sculley combines personal narrative with forward-looking reflections, outlining his concept of the "Knowledge Navigator"—a precursor to the PDA and Newton—along with his vision for "third-wave" companies blending creativity and commerce. The result is part memoir, part business doctrine, part tech futurism, with strengths in insider candidness and strategic insight, though critics note occasional self-promotion and occasional clutter in its business philosophy sections .

About the Author

John Sculley III (b. 1939) is an American businessman renowned for his leadership at PepsiCo—where he pioneered bold marketing strategies—and as Apple CEO from 1983 to 1993 . Holding degrees in architectural design from Brown and an MBA from Wharton, Sculley transformed Apple into a tech powerhouse, fueling Mac growth and spearheading the Newton PDA initiative—where he coined “Personal Digital Assistant”. While his tenure was marked by both innovation and controversy (not least the ouster of Jobs), Sculley continued to shape Silicon Valley through investments and leadership roles in startups post-Apple.

Product features

✅ 100% Original Books

Every book is authentic and sourced responsibly—no pirated or photocopied material.

🔍 32-Point Quality Check

Each book undergoes a detailed inspection for pages, cover, binding, and readability.

📚 Wide Range of Genres

From fiction and self-help to academic and non-fiction—something for every reader.

💸 Budget-Friendly Prices

Get great books at unbeatable prices—perfect for students, readers, and collectors.

✨ Pre-Loved, Not Worn Out

Books are gently used, clean, and in good readable condition.

🌱 Eco-Friendly Choice

Buying used books helps reduce waste and promotes sustainable reading.

🚚 Pan-India Shipping

Fast, reliable delivery to every corner of India, with tracking and support.

💬 Customer Support

Responsive customer service to help with any order or book-related query.

Materials and care

📚 Materials

– Gently used, original print books.
– No photocopies or pirated prints—100% original.
– Checked for legibility and intact spines.
– Some books may contain light pencil notes or highlights.

🧼 Care Instructions

– Keep books away from moisture and direct sunlight.
– Use a bookmark to maintain page quality.
– Use a soft, dry cloth to wipe dust from covers.
– Preserve the pages and cover from smudges or stains.
– Prevent warping by storing books upright on shelves.

Merchandising tips

🛍️ Tips for Buying Used Books on BestofUsedBooks.com

✅ Check the Book Condition

Look for labels like “Like New,” “Good,” or “Readable” to know exactly what to expect before buying.

📚 Explore Curated Collections

Browse through themed bundles like “Top Self-Help Reads” or “Fiction Under ₹299”—perfect for discovering hidden gems.

💡 Read Descriptions Carefully

Each product page lists key details like page quality, binding condition, and possible markings—take a quick moment to review.

🎁 Buy More, Save More

Take advantage of bundle deals and discounted packs to build your library while saving big.

🌱 Choose Sustainability

Buying pre-loved books is a smart, eco-friendly choice—reduce waste and support circular reading!

🔍 Use Search & Filters

Use filters by genre, author, or condition to find exactly what you're looking for, faster.

📦 Track Your Order

Once placed, every order comes with trackable shipping—so you always know where your next read is!

32 Points Quality Check
100% Original Products
1.2 Million + Happy Customers

View full details

Your cart
Variant	Variant total	Quantity	Price	Variant total
Used2U8GU0JK1-Used	Used2U8GU0JK1-Used Regular price ~~Rs. 499.00~~ Sale price Rs. 250.00/ea	Rs. 0.00	Quantity	Regular price ~~Rs. 499.00~~ Sale price Rs. 250.00/ea	Rs. 0.00