Never Lost Again by Bill Kilday
Never Lost Again by Bill Kilday
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Book Summary –
Never Lost Again (published in 2018) is a fascinating behind-the-scenes account of how digital mapping transformed the modern world. Written by Bill Kilday, a key player in the story, the book chronicles the rise of Keyhole Inc.—a small startup that created revolutionary 3D mapping technology—and its eventual acquisition by Google, which led to the creation of Google Earth and Google Maps. Through engaging storytelling, Kilday reveals the challenges, innovations, and visionary teamwork that turned an ambitious idea into a global tool used by billions. The book not only traces the technological journey but also explores how digital maps have reshaped industries, navigation, and the way people experience the world. Blending business insights, tech history, and personal anecdotes, Never Lost Again captures the spirit of innovation that defined the early days of Silicon Valley.
About the Author –
Bill Kilday is an American marketing executive, technology pioneer, and author best known for his work with Keyhole Inc. and Google. As the vice president of marketing at Keyhole, he played a vital role in bringing the company’s groundbreaking geospatial technology to public attention, which later became the foundation for Google Earth and Google Maps after Google’s acquisition. Kilday has also worked at Niantic, the company behind Pokémon GO and Ingress, contributing to the development of augmented reality gaming. With his deep experience in the tech industry and storytelling talent, Kilday offers a rare insider’s perspective on the innovations that changed how humanity sees and navigates the world.
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