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Nawabs, nudes, noodles by Ambi Parameswaran

Nawabs, nudes, noodles by Ambi Parameswaran

Rs. 199.00
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Book summary

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.

Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

About the author

Ambi Parameswaran is an Indian brand strategist, author, and advertising veteran with over three decades of experience in the marketing and advertising industry. He is the founder of Brand-Building.com, a platform dedicated to brand strategy and consulting. Throughout his career, Ambi has worked with renowned companies such as Rediffusion DY&R, Boots Company, UDI Yellow Pages, and Ulka Advertising, where he contributed to building iconic brands like Digene, Brufen, Santoor Soap, Sundrop Cooking Oil, TCS, ICICI Bank, Wipro, Indica Cars, and Zee TV .

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Used3400BJ30H-Used
Used3400BJ30H-Used
Rs. 599.00
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Rs. 199.00/ea
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