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Marketing Management by kotler keller (14th Edition) [HARDCOVER] (RARE BOOKS)

Marketing Management by kotler keller (14th Edition) [HARDCOVER] (RARE BOOKS)

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Rs. 899.00
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Book Summary

Marketing Management is a comprehensive guide to modern marketing principles, strategies, and business practices. The book explains key topics such as consumer behavior, market segmentation, branding, product development, digital marketing, advertising, and customer relationship management. It combines theoretical concepts with real-world business examples to help readers understand how successful companies create customer value and maintain competitive advantage. The 14th edition also discusses global marketing trends, social media influence, and changing market environments, making it highly valuable for students, entrepreneurs, and business professionals.

About the Authors

Philip Kotler is internationally recognized as the “Father of Modern Marketing.” He served as a professor at the Northwestern University and authored many influential books on marketing, economics, and business strategy. His ideas transformed marketing education and business thinking across the world.

Kevin Lane Keller is a leading expert in branding and strategic marketing. He has taught at top business schools and is widely known for his research on brand equity and consumer behavior. Through his collaboration with Philip Kotler, Keller contributed significantly to modern marketing studies and professional business education.


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