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Marketing management by Jagdish n. sheth| Philip Kotler| Kevin lane keller| Alexander Chernev| G. Shainesh

Marketing management by Jagdish n. sheth| Philip Kotler| Kevin lane keller| Alexander Chernev| G. Shainesh

Rs. 399.00
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  1. Book Summary

    Marketing Management by Jagdish N. Sheth, Philip Kotler, Kevin Lane Keller, Alexander Chernev, and G. Shainesh is a comprehensive textbook on modern marketing principles and practices. The book explains how organizations create value for customers, build strong brands, understand consumer behavior, develop marketing strategies, and manage products, pricing, distribution, and promotion. It covers important topics such as market analysis, segmentation, targeting, positioning, customer relationship management, digital marketing, and marketing analytics. The book combines theoretical concepts with real-world examples to help students and professionals understand how effective marketing decisions are made in a competitive business environment.

    About the Authors

    Jagdish N. Sheth is a renowned marketing scholar known for his research on consumer behavior, relationship marketing, and competitive strategy.

    Philip Kotler is widely regarded as the “Father of Modern Marketing.” He is a leading marketing author, professor, and consultant whose works have shaped marketing education worldwide.

    Kevin Lane Keller is a marketing professor best known for his research on brand management and for developing concepts related to customer-based brand equity.

    Alexander Chernev is a marketing professor and author known for his work on marketing strategy, consumer decision-making, and brand management.

    G. Shainesh is an Indian marketing academic known for his research and teaching in areas such as relationship marketing, services marketing, and customer management.

    Together, these authors provide a global perspective on marketing theory and practice, making Marketing Management a valuable resource for students and business professionals.


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