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Marketing FAQ'S by Philip Kotler [rare books]

Marketing FAQ'S by Philip Kotler [rare books]

Rs. 899.00
Rs. 899.00
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Book Summary 

Marketing FAQs by Philip Kotler is a question-and-answer style guide that simplifies core marketing concepts for students, professionals, and business managers. The book addresses frequently asked questions about marketing principles, strategies, and real-world applications, covering topics such as market segmentation, branding, positioning, consumer behavior, pricing, distribution, and digital marketing.

Rather than presenting theory in a dense academic format, the book breaks ideas into practical, easy-to-understand explanations. It focuses on how marketing works in modern competitive environments and how businesses can better understand customer needs, create value, and build strong customer relationships. The content reflects both foundational marketing principles and contemporary developments such as globalization and digital transformation. Overall, it serves as a quick-reference learning tool for understanding essential marketing ideas in a simple and structured way.

About the Author

Philip Kotler is an American professor, author, and one of the most influential figures in modern marketing. Often called the “father of modern marketing,” Kotler is a professor emeritus at Northwestern University’s Kellogg School of Management. He has written numerous textbooks and research works that have shaped how marketing is taught and practiced worldwide.

His work focuses on marketing strategy, consumer behavior, social marketing, and how businesses can create long-term value for customers. Kotler’s books and frameworks are widely used in universities and by business leaders globally, making him one of the most recognized authorities in the field of marketing.

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