MADvertising: Or Up Madison Ave by Dick DeBartolo [rare books]

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Book Summary –
MADvertising: Or Up Madison Ave by Dick DeBartolo is a hilarious and sharp-witted parody of the advertising industry, created in the signature style of MAD Magazine. Through a series of comic sketches, mock ads, and satirical articles, the book pokes fun at the absurdity, exaggeration, and manipulation that define the world of modern marketing. DeBartolo, along with the MAD editorial team, exposes how advertisers play on people’s insecurities, desires, and gullibility to sell everything from soap to cigarettes. The book brilliantly mirrors the tone of 1960s–70s MAD Magazine humor — irreverent, clever, and filled with biting social commentary — making it not only a laugh-out-loud experience but also a timeless critique of consumer culture. Illustrated by MAD’s iconic artists, MADvertising stands as a comic classic that skewers the world of Madison Avenue with unforgettable wit.

About the Author – Dick DeBartolo
Dick DeBartolo (born 1945) is an American comedy writer best known as one of the longest-serving contributors to MAD Magazine, where he has written thousands of articles, parodies, and humorous features since the early 1960s. Often referred to as “MAD’s Maddest Writer,” DeBartolo’s sharp satire and inventive humor helped shape the magazine’s irreverent voice for generations of readers. Beyond MAD, he is also known for his work in television and radio, including writing for game shows such as Match Game and serving as a technology correspondent on The Giz Wiz podcast. His unique ability to combine humor with cultural observation has made him a beloved figure in American satire. MADvertising is a perfect example of his signature style — blending comedy, social insight, and pure fun in a way that continues to resonate with fans of satire and pop culture alike.

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