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Loose by Martin Thomas

Loose by Martin Thomas

Rs. 199.00
Rs. 399.00 Rs. 199.00
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Book Summary

Loose: The Future of Business is Letting Go by Martin Thomas challenges traditional organizational structures, advocating for a shift towards more flexible, open, and collaborative business practices. Thomas argues that many companies suffer from the illusion of control, which hinders innovation and responsiveness. Drawing from global case studies, he illustrates how embracing a "loose" approach—characterized by trust, openness, and adaptability—can lead to more dynamic and successful organizations. The book emphasizes the importance of empowering employees, fostering transparency, and engaging with customers in meaningful ways. While acknowledging the need for some structure, Thomas posits that businesses should focus on creating frameworks that allow freedom and creativity to flourish.

About the Author

Martin Thomas is a seasoned marketing consultant, trainer, and writer with extensive experience in brand communication and strategic planning. He has collaborated with a diverse range of clients, including major corporations and government departments, providing insights into business, brand, and communications strategies. Thomas co-founded Nylon, a specialist communication business under WPP, and has held leadership roles in advertising, media, PR, and sponsorship teams. His first book, Crowd Surfing, co-authored with David Brain, was published in 2008. In addition to his professional endeavors, Thomas serves as a non-executive director of Sport England and the Commonwealth Games Council for England, and is a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA). He actively shares his perspectives on business and communication through his blog at crowdsurfing.net and on Twitter

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