Learnings of an Advertising Practitioner is an absolute must-read for anyone who is planning on a career in advertising-especially Indian advertising and all those interested in or involved with the field as well. It tells you in a sharp, succinct manner the prerequisites for success and surprisingly they are not what the hype that surrounds the profession is all about.
Shri A G Krishnamurthy is himself a role model in this case. He is most unlike the stereotypical ad man, yet he has founded and created one of India's most successful indigenous advertising agencies, clearly proving that what it takes to be a successful ad person is not aboutmastering the cocktail circuit but mastering strategy. A series of conversations between a fictional guru and shishya detail his theories in an absorbing and informative style.
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