Customer satisfaction is your company's best asset. Consumers today demand personal attention from businesses before they spend their money. So, customer service is moving up the priority list in dynamic companies and it is consuming more of their time and budgets; businesses that ignore customer realtions do so at their peril. In an easy-to-follow format, the authors explain the importance of customer realtions and illustrate the principles of developing a winning plan. No matter what kind of business you are in, this book will help increase profits through improved customer relations.