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It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose by Roy M. Spence Jr. and Haley Rushing [rare books]

It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose by Roy M. Spence Jr. and Haley Rushing [rare books]

Rs. 499.00
Rs. 499.00
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Book Summary

Spence and Rushing argue that in today’s complex world, a compelling purpose—a reason for being that transcends profit—is a company’s most powerful guide. By making purpose their North Star, organizations like Southwest Airlines (“democratizing the skies”), Walmart (“saving people money so they can live better”), and the “Don’t Mess with Texas” campaign have achieved remarkable results:

  • Heightened employee engagement – People do their best work when they feel part of something meaningful 

  • Loyal customers & differentiation – A strong purpose fosters deeper bonds and shields against commoditization

  • Energized innovation – Purpose sparks creativity when facing new challenges, such as Pampers redefining itself by focusing on baby development

About the Author

Roy M. Spence Jr.

  • Co-founder, chairman & CEO of GSD&M Idea City, a major U.S. advertising agency since 1971 

  • Partnered with major brands (Southwest, Walmart, BMW) and national initiatives like “Don’t Mess with Texas” 

  • Co-founder of The Purpose Institute, and recognized as “Adman of the Century” by Texas Monthly, and a Distinguished Alumnus of UT-Austin 

Haley Rushing

  • Co-founder and Chief Purposologist of The Purpose Institute 

  • Helped Fortune-ranked organizations unearth and live their purpose—including Whole Foods, Charles Schwab, Red Cross, and Southwest 

  • Together, they blend decades of branding and organizational consulting experience to share a purpose-driven playbook—backed by global examples and actionable steps .

 

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