It takes two to tango

Rs. 150.00

~~Rs. 299.00~~ Rs. 150.00

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“The customer is not your spouse; she is your boss!”

A masterclass on building vibrant relationships in the market by dancing with the customer!

We have for too long measured customer impact in terms of demographics and market share. We now need to focus deeper into the impact we make in the lives of individual customers. This calls for a more intimate knowledge of our customer.

There is no marketing or research agency that can deliver this knowledge to us, as experts focus too much on the numbers game, abstract averages and generic types. We need to directly enter into a conversation with our customers, to learn from them more about themselves, so we can make that value offering they want and need. Or better still invite them to design what they want! We need to do the tango with our customer!

Each chapter presents a step-by-step guide to implement the recommended changes in mindset, strategy and business practice so we call fall into rhythm with our customers. Replete with interesting business examples and practical insight, It Takes Two to Tango will prove invaluable to all marketers who want to build business on the most important revenue source in the world – sales income!

It Takes Two to Tango builds a case for how we have emerged into a customer dominated, shape-shifting world. Building customer connect needs to be seen as investing into our customers as the most valuable asset of an enterprise.
It Takes Two to Tango shows how the route to building customer equity is only through delighting our customers with outstanding customer experience.
It Takes Two to Tango is about how we need to, and can, master the management of innovation.
It Takes Two to Tango talks about building the organisation as an organic ecosystem in which key members of the team are empowered to fulfil the entrepreneurial task of leading the tango with customers.
It Takes Two to Tango amends the famous Ogilvy quote to make it more relevant today: “The customer is not your spouse; she is your boss!”

Product features

✅ 100% Original Books

Every book is authentic and sourced responsibly—no pirated or photocopied material.

🔍 32-Point Quality Check

Each book undergoes a detailed inspection for pages, cover, binding, and readability.

📚 Wide Range of Genres

From fiction and self-help to academic and non-fiction—something for every reader.

💸 Budget-Friendly Prices

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✨ Pre-Loved, Not Worn Out

Books are gently used, clean, and in good readable condition.

🌱 Eco-Friendly Choice

Buying used books helps reduce waste and promotes sustainable reading.

🚚 Pan-India Shipping

Fast, reliable delivery to every corner of India, with tracking and support.

💬 Customer Support

Responsive customer service to help with any order or book-related query.

Materials and care

📚 Materials

– Gently used, original print books.
– No photocopies or pirated prints—100% original.
– Checked for legibility and intact spines.
– Some books may contain light pencil notes or highlights.

🧼 Care Instructions

– Keep books away from moisture and direct sunlight.
– Use a bookmark to maintain page quality.
– Use a soft, dry cloth to wipe dust from covers.
– Preserve the pages and cover from smudges or stains.
– Prevent warping by storing books upright on shelves.

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Used2VGVEX4W1-Used	Used2VGVEX4W1-Used Regular price ~~Rs. 299.00~~ Sale price Rs. 150.00/ea	Rs. 0.00	Quantity	Regular price ~~Rs. 299.00~~ Sale price Rs. 150.00/ea	Rs. 0.00