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It happened in india by Kishore Biyani

It happened in india by Kishore Biyani

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Book Summary:

It Happened in India: The Story of Pantaloons, Big Bazaar, Central, and the Great Indian Consumer is an autobiographical account by Kishore Biyani, the founder of Future Group, which encompasses brands like Big Bazaar, Pantaloons, and Central. Co-authored with Dipayan Baishya, the book offers an insider's perspective on Biyani's entrepreneurial journey and the evolution of organized retail in India. It delves into his innovative strategies, such as designing Big Bazaar to resemble traditional Indian markets, and his deep understanding of consumer behavior. The narrative is enriched with insights from colleagues and associates, providing a multifaceted view of his business philosophy and leadership style.

About the Author:

Kishore Biyani is an Indian businessman renowned for pioneering organized retail in India. He is the founder and CEO of Future Group, which operates several retail chains, including Big Bazaar and Pantaloons. Biyani's approach to business emphasizes understanding the Indian consumer's psyche and tailoring products and services to meet their needs. His innovative strategies have significantly influenced the retail landscape in India.


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