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Introducing Business Creativity: A Practical Guide by Jodie Newman

Introducing Business Creativity: A Practical Guide by Jodie Newman

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Book Summary:

Introducing Business Creativity: A Practical Guide by Jodie Newman is a hands-on, accessible guide that empowers individuals and organizations to harness creativity as a vital business tool. The book demystifies creativity, showing that it’s not a talent reserved for a few, but a skill that can be cultivated with the right mindset and tools. Newman outlines simple but effective techniques to boost creative thinking, including how to overcome mental blocks, spark new ideas, and create an environment that supports innovation. Through practical exercises, team activities, and real-world examples, she helps readers build creative confidence and integrate innovation into everyday business challenges. The guide is especially useful for managers, facilitators, and professionals who want to lead more dynamic, idea-driven teams and achieve sustainable business growth through creativity.

About the Author:

Jodie Newman is a creativity and innovation consultant with extensive experience helping businesses unlock their creative potential. She is the founder of The Business Allotment, a consultancy dedicated to making creativity accessible and practical for companies of all sizes. With a background in marketing and a passion for creative thinking, Jodie works with teams and leaders to develop innovative strategies, run engaging workshops, and embed creative problem-solving into organizational culture. Her approach is grounded, hands-on, and results-driven, making her a sought-after speaker and trainer in the fields of business innovation and team development. Through her work and writing, she aims to show that creativity is not a luxury but a business necessity.

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