![Inside Coca-Cola [HARDCOVER] (RARE BOOKS)](http://bestofusedbooks.com/cdn/shop/products/ThefirstbookbyaCoca-ColaCEOtellstheremarkablestoryofthecompany_srevival_{width}x.jpg?v=1634991438)
![Inside Coca-Cola [HARDCOVER] (RARE BOOKS)](http://bestofusedbooks.com/cdn/shop/products/InsideCoca-Cola_300x300.jpg?v=1634991438)
![Inside Coca-Cola [HARDCOVER] (RARE BOOKS)](http://bestofusedbooks.com/cdn/shop/products/ThefirstbookbyaCoca-ColaCEOtellstheremarkablestoryofthecompany_srevival_530x@2x.jpg?v=1634991438)
![Load image into Gallery viewer, Inside Coca-Cola [HARDCOVER] (RARE BOOKS)](http://bestofusedbooks.com/cdn/shop/products/ThefirstbookbyaCoca-ColaCEOtellstheremarkablestoryofthecompany_srevival_1024x1024@2x.jpg?v=1634991438)
![Load image into Gallery viewer, Inside Coca-Cola [HARDCOVER] (RARE BOOKS)](http://bestofusedbooks.com/cdn/shop/products/InsideCoca-Cola_1024x1024@2x.jpg?v=1634991438)
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival
Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is Newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is Newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
People who bought this product, also bought
-
Inside coca-colaRs. 499.00Rs. 299.00 -
The Zeroes (RARE BOOKS)Rs. 599.00 -
For God, Country and Coca-Cola (RARE BOOKS)Rs. 899.00 -
Lessons from the Top (RARE BOOKS)Rs. 399.00 -
![The Individualized Corporation [RARE BOOKS]](//cdn.shopify.com/s/files/1/0421/4299/0495/files/hefdy77fd_480x.jpg?v=1697526418)
The Individualized Corporation [RARE BOOKS]Rs. 499.00 -
![10 Simple Secrets of the World's Greatest Business Communicators [Rare books]](//cdn.shopify.com/s/files/1/0421/4299/0495/files/CarmineGallo_480x.jpg?v=1728455160)
10 Simple Secrets of the World's Greatest Business Communicators [Rare books]Rs. 450.00conditionOption2Option3Rs. 450.00Add to cart -
NOKIA: The inside story Hardcover (RARE BOOKS)Rs. 599.00 -
![Start Your Business In 7 Days [RARE BOOKS]](//cdn.shopify.com/s/files/1/0421/4299/0495/files/KJV_480x.jpg?v=1709125245)
Start Your Business In 7 Days [RARE BOOKS]Rs. 699.00
![The Individualized Corporation [RARE BOOKS]](http://cdn.shopify.com/s/files/1/0421/4299/0495/files/hefdy77fd_480x.jpg?v=1697526418)
![10 Simple Secrets of the World's Greatest Business Communicators [Rare books]](http://cdn.shopify.com/s/files/1/0421/4299/0495/files/CarmineGallo_480x.jpg?v=1728455160)
![Start Your Business In 7 Days [RARE BOOKS]](http://cdn.shopify.com/s/files/1/0421/4299/0495/files/KJV_480x.jpg?v=1709125245)
Related Products
-
Think and Grow RichRs. 199.00Rs. 99.00 -
Beyond Order: 12 More Rules for LifeRs. 799.00Rs. 599.00 -
![Three Cups Of Tea [THE YOUNG READER'S EDITION]](//cdn.shopify.com/s/files/1/0421/4299/0495/products/ask_480x.jpg?v=1638531004)
Three Cups Of Tea [THE YOUNG READER'S EDITION]Rs. 450.00Rs. 299.00conditionOption2Option3Rs. 450.00Rs. 299.00Add to cart -
The goal - special editionRs. 450.00Rs. 250.00 -
Dongri to dubai by s. hussain zaidiRs. 395.00Rs. 150.00 -
The power of nowRs. 395.00Rs. 199.00 -
Everything Is F*ckedRs. 499.00Rs. 199.00 -
The golden codeRs. 299.00Rs. 150.00
![Three Cups Of Tea [THE YOUNG READER'S EDITION]](http://cdn.shopify.com/s/files/1/0421/4299/0495/products/ask_480x.jpg?v=1638531004)
You may also like
-
Inside coca-cola
![]()
- Regular price
- Rs. 299.00
- Sale price
- Rs. 299.00
- Regular price
-
Rs. 499.00 - Unit price
- per
Sold out -
The Zeroes (RARE BOOKS)
![]()
- Regular price
- Rs. 599.00
- Sale price
- Rs. 599.00
- Regular price
-
- Unit price
- per
Sold out -
For God, Country and Coca-Cola (RARE BOOKS)
![]()
- Regular price
- Rs. 899.00
- Sale price
- Rs. 899.00
- Regular price
-
- Unit price
- per
Sold out -
Lessons from the Top (RARE BOOKS)
![]()
- Regular price
- Rs. 399.00
- Sale price
- Rs. 399.00
- Regular price
-
- Unit price
- per
Sold out
