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Inside Coca-Cola [HARDCOVER] (RARE BOOKS)

Inside Coca-Cola [HARDCOVER] (RARE BOOKS)

Rs. 399.00
Rs. 399.00
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Book Summary

Inside Coca-Cola: A CEO’s Life Story of Building the World’s Most Popular Brand is a business memoir by Neville Isdell, written with David Beasley. Published in 2011 by St. Martin’s Press, the book describes Isdell’s more than 30-year career at Coca-Cola and his eventual return as chairman and CEO in 2004. 

The book follows Isdell’s journey from his childhood in Northern Ireland and Zambia to senior leadership positions around the world. He discusses Coca-Cola’s expansion into markets such as the Philippines, Russia, India, Africa, and Eastern Europe, as well as the company’s competition with Pepsi and various public-relations and management challenges. A major theme is how Isdell sought to rebuild Coca-Cola’s brand and strengthen relationships between the company, its bottlers, employees, consumers, and communities. 

Another important theme is responsible leadership. Isdell argues that large corporations need to consider their social responsibilities alongside business performance. The book therefore combines personal experiences with lessons about leadership, globalization, corporate culture, crisis management, and ethical business practices. 

About the Author

Neville Isdell is an Irish businessman and former chairman and CEO of The Coca-Cola Company. Born in Northern Ireland in 1943, he grew up in Zambia and later studied in South Africa. He joined Coca-Cola early in his career and spent more than three decades working in different international markets before retiring in 2009. He returned from retirement to lead Coca-Cola as chairman and CEO, focusing on revitalizing the company and its global brand. 

 

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