1 1

Influence: the psychology of persuasion

Influence: the psychology of persuasion

Rs. 250.00
Rs. 599.00 Rs. 250.00
Sale Sold out
Shipping calculated at checkout.
CONDITION

In the new edition of this highly acclaimed new York Times bestseller, Robert Cialdini seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Robert Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this Science. You’ll learn cialdini’s universal principles of influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s principles of persuasion: reciprocation commitment and consistency social proof liking authority scarcity unity, the newest principle for this edition understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—influence is a comprehensive guide to using these principles to move others in your direction.

Product features

✅ 100% Original Books

Every book is authentic and sourced responsibly—no pirated or photocopied material.

🔍 32-Point Quality Check

Each book undergoes a detailed inspection for pages, cover, binding, and readability.

📚 Wide Range of Genres

From fiction and self-help to academic and non-fiction—something for every reader.

💸 Budget-Friendly Prices

Get great books at unbeatable prices—perfect for students, readers, and collectors.

✨ Pre-Loved, Not Worn Out

Books are gently used, clean, and in good readable condition.

🌱 Eco-Friendly Choice

Buying used books helps reduce waste and promotes sustainable reading.

🚚 Pan-India Shipping

Fast, reliable delivery to every corner of India, with tracking and support.

💬 Customer Support

Responsive customer service to help with any order or book-related query.

Materials and care

📚 Materials

– Gently used, original print books.
– No photocopies or pirated prints—100% original.
– Checked for legibility and intact spines.
– Some books may contain light pencil notes or highlights.

🧼 Care Instructions

– Keep books away from moisture and direct sunlight.
– Use a bookmark to maintain page quality.
– Use a soft, dry cloth to wipe dust from covers.
– Preserve the pages and cover from smudges or stains.
– Prevent warping by storing books upright on shelves.

Merchandising tips

🛍️ Tips for Buying Used Books on BestofUsedBooks.com

✅ Check the Book Condition

Look for labels like “Like New,” “Good,” or “Readable” to know exactly what to expect before buying.

📚 Explore Curated Collections

Browse through themed bundles like “Top Self-Help Reads” or “Fiction Under ₹299”—perfect for discovering hidden gems.

💡 Read Descriptions Carefully

Each product page lists key details like page quality, binding condition, and possible markings—take a quick moment to review.

🎁 Buy More, Save More

Take advantage of bundle deals and discounted packs to build your library while saving big.

🌱 Choose Sustainability

Buying pre-loved books is a smart, eco-friendly choice—reduce waste and support circular reading!

🔍 Use Search & Filters

Use filters by genre, author, or condition to find exactly what you're looking for, faster.

📦 Track Your Order


Once placed, every order comes with trackable shipping—so you always know where your next read is!

  • 32 Points Quality Check
  • 100% Original Products
  • 1.2 Million + Happy Customers
View full details
Variant Variant total Quantity Price Variant total
Used324VJFDHD-Used
Used324VJFDHD-Used
Rs. 599.00
Rs. 250.00/ea
 Rs. 0.00
Sold out
Rs. 599.00
Rs. 250.00/ea
 Rs. 0.00

Other Best Sellers

1 8
View all