Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal
Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal
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Book Summary:
Indistractable is a practical guide to understanding and overcoming distractions in a world full of digital noise and constant interruptions. Nir Eyal explores the psychological triggers that lead us to lose focus—both external, like social media and emails, and internal, like boredom or anxiety. He introduces a four-step model to become “indistractable”: mastering internal triggers, making time for traction, hacking back external triggers, and preventing distractions with precommitments. The book offers actionable strategies such as timeboxing, using technology mindfully, and strengthening personal and workplace relationships through focused attention. Eyal’s central message is that distraction is not a product of technology alone but of how we respond to discomfort, and by mastering our attention, we can lead more intentional and fulfilling lives.
About the Author –
Nir Eyal is an American behavioral design expert, author, and public speaker known for his work at the intersection of psychology, technology, and business. He began his career in the tech industry and later taught as a lecturer at Stanford's Graduate School of Business and the Hasso Plattner Institute of Design. Eyal first gained prominence with his bestselling book Hooked: How to Build Habit-Forming Products, which explores how companies can design engaging digital products. In Indistractable, he flips the perspective to empower individuals to resist those very designs and take control of their attention. Through his writing and speaking, Eyal promotes mindful technology use and self-discipline as essential skills in the digital age.
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