I Am Right, You Are Wrong by Edward de Bono

Rs. 150.00

~~Rs. 350.00~~ Rs. 150.00

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Book Summary:
I Am Right, You Are Wrong by Edward de Bono is a thought-provoking exploration of how human thinking patterns shape conflict, creativity, and progress. In this book, de Bono argues that traditional, adversarial thinking—based on argument and judgment—limits our ability to solve problems and understand one another. He contrasts this with lateral thinking, his concept of creative, constructive thinking that seeks possibilities rather than opposition. De Bono suggests that much of human reasoning is rooted in rigid logic and emotional bias, leading people to defend their positions rather than explore new ideas. By applying insights from psychology, philosophy, and neuroscience, he presents ways to move beyond the “I am right, you are wrong” mindset toward a more cooperative and innovative mode of thought. The book ultimately challenges readers to rethink how they think—encouraging open-mindedness, creativity, and more effective communication in both personal and professional life.

About the Author:
Edward de Bono (1933–2021) was a Maltese physician, psychologist, and one of the world’s leading authorities on creative thinking and innovation. Educated at the University of Malta, the University of Oxford, and the University of Cambridge, he combined scientific insight with practical methods for improving thought processes. De Bono is best known for introducing the concept of lateral thinking, a revolutionary approach to problem-solving that encourages breaking away from traditional logic to find fresh perspectives. Over his career, he wrote more than 80 books, including Six Thinking Hats and Lateral Thinking, which have been translated into dozens of languages. His methods have been used by schools, governments, and corporations around the world to foster creativity and better decision-making. De Bono’s legacy lies in his lifelong mission to teach people not what to think, but how to think more effectively.

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Variant	Variant total	Quantity	Price	Variant total
Used36CLAXQ81-Used	Used36CLAXQ81-Used Regular price ~~Rs. 350.00~~ Sale price Rs. 150.00/ea	Rs. 0.00	Quantity Sold out	Regular price ~~Rs. 350.00~~ Sale price Rs. 150.00/ea	Rs. 0.00