How to Smell A Rat

Did you know that nearly every investment scam ever perpetrated was easily detected and more easily avoided? While Madoff may be a criminal, the greater crime is that investors continue to be swindled for no reason. In How to Smell a Rat, Ken Fisher takes an engaging and informative look at recent and historic examples of fraudsters, how they operated, and how they can be easily avoided. Fisher shows readers the quick, identifiable features of potential financial fraudsters.

In this book, readers will learn the questions to ask when assessing a money manager and how to spot red flags, such as:

• Advisors who have direct access to investor's funds,
• Complicated sounding strategies,
• Showy displays, flashy titles, or a fancy office,
• Firms with numbers that seem too good to be true
• Managers with fees that are too low- Madoff didn't charge any fees--he just charged for trading!

There should be a premium for integrity. Asking the right questions and looking for the right setups goes a long way toward finding a firm that will protect your interests and your assets. Trusted financial expert and bestselling author Ken Fisher will help readers avoid would-be embezzlers.

About the Author
Ken Fisher is best known for his prestigious Portfolio Strategy column, where his 21 year tenure of high profile calls makes him the sixth longest running columnist in Forbes' 86 year history. Ken is the founder, Chairman and CEO of Fisher Investments, a multi-product money management firm. The firm serves both high net worth individuals and institutions across the US, UK, and Canada. Often published in professional and scholarly journals, his research has spawned a multitude of new fundamental concepts that are now adopted into today's core financial curriculum. Ken is a regular in the media and has appeared in most major American finance or business periodicals. He also writes a regular column for Bloomberg Money in the UK.

Lara Hoffmans is a graduate of the University of Notre Dame. After a brief acting and comedy career in NYC, Lara found her way to finance where she specializes in managing high net worth clients. She is the Senior Content Editor at Fisher Investments, and coauthored with Ken the bestsellers The Only Three Questions that Count and The Ten Roads to Riches.