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How Not To Sell by Mike Wicks

How Not To Sell by Mike Wicks

Rs. 150.00
Rs. 350.00 Rs. 150.00
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Book Summary

How Not to Sell: Why You Can't Close the Deal and How to Fix It by Mike Wicks takes a reverse approach to improving sales skills by focusing on the common mistakes that prevent people from closing deals. Instead of only teaching what to do, the book highlights what not to do—such as overcomplicating the sales process, failing to understand customers, relying too much on scripts, or neglecting relationships. Through real-life examples, interviews, and practical insights, Wicks shows that many sales failures come from unnoticed behaviors and misunderstandings rather than lack of effort. The book emphasizes simplifying the sales process, adapting to different customers, and focusing on genuine connections, helping readers identify their blind spots and improve performance by eliminating ineffective habits. 

About the Author

Mike Wicks is an award-winning author, senior writer, and business consultant with extensive experience in communication, training, and program management. He has worked on multimillion-dollar government projects, developed economic and tourism strategies, and created programs for major organizations. Wicks is also a speaker and facilitator who has trained professionals across industries, including banking and insurance. Having written or contributed to more than twenty books and training manuals, he is known for delivering practical, experience-based advice that helps individuals and organizations improve performance and avoid common professional mistakes. 

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