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Goal: a process of ongoing improvement by Eliyahu M. Goldratt & Jeff Cox

Goal: a process of ongoing improvement by Eliyahu M. Goldratt & Jeff Cox

Rs. 299.00
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Book Summary

The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt and Jeff Cox is a business management novel about Alex Rogo, a factory manager who must save his struggling plant from closure. With guidance from his mentor Jonah, Alex learns to identify bottlenecks, improve production flow, reduce unnecessary inventory, and focus on the overall performance of the business rather than individual efficiency. The book introduces the Theory of Constraints and highlights the importance of problem-solving, teamwork, and continuous improvement in achieving long-term success.

About the Authors

Eliyahu M. Goldratt (1947–2011) was an Israeli physicist, author, and management consultant best known for developing the Theory of Constraints, a method for improving organizational performance by identifying and addressing limiting factors. Jeff Cox is an American author and co-writer known for presenting business and management concepts through engaging stories. Together, they wrote The Goal to explain how organizations can improve productivity, solve operational problems, and achieve better results through systematic thinking and ongoing improvement.

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