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Getting to Yes by Roger Fisher (rare books)

Getting to Yes by Roger Fisher (rare books)

Rs. 999.00
Rs. 999.00
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Book Summary

Getting to Yes by Roger Fisher (co-authored with William Ury) is a highly influential book on negotiation that introduces the concept of principled negotiation. Instead of arguing over fixed positions, the book teaches readers to focus on underlying interests, allowing both sides to find mutually beneficial solutions.

The authors outline key principles such as separating people from the problem, focusing on interests rather than positions, generating options for mutual gain, and insisting on objective criteria when making decisions. A central idea is the concept of BATNA (Best Alternative to a Negotiated Agreement), which helps individuals understand their fallback options and negotiate more confidently. The book is widely used in business, law, and everyday conflict resolution because of its practical, fair, and effective approach to reaching agreements.

About the Author

Roger Fisher was an American legal scholar and a professor at Harvard Law School, where he specialized in negotiation and conflict management. He co-founded the Harvard Negotiation Project, which became a leading center for research and training in negotiation strategies.

Fisher played a key role in shaping modern negotiation theory, and his work has influenced diplomats, business leaders, and policymakers around the world. His writing focuses on achieving win-win outcomes through communication, fairness, and rational problem-solving, making Getting to Yes one of the most important books in the field of negotiation and conflict resolution.

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