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Frugal innovation: how to do more with less by Navi Radjou |Jaideep Prabhu

Frugal innovation: how to do more with less by Navi Radjou |Jaideep Prabhu

Rs. 199.00
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Book Summary
Frugal Innovation: How to Do More With Less, co‑authored by Navi Radjou and Jaideep Prabhu, explores how organizations can deliver high-quality, affordable, and sustainable products and services in today's resource‑constrained world. The book introduces the concept of frugal innovation—a mindset that transforms limitations into creative opportunities by focusing on simplicity and value rather than complexity or premium features. It shares six guiding principles: engaging and iterating with customers, leveraging flexibility in existing assets, designing sustainable solutions, influencing customer behavior, co‑creating with prosumers, and forming collaborative networks (“making innovative friends”) Filled with over fifty real‑world case studies—from sectors such as healthcare, finance, retail, manufacturing, and education—the authors illustrate how firms like M&S (“Plan A”) and global brands have implemented these strategies to enhance cost efficiency, innovation speed, and sustainable growth .

About the Authors
Navi Radjou is a Silicon Valley–based innovation and leadership strategist, Indian‑born and French‑American, renowned for pioneering the concept of jugaad—a colloquial Hindi term denoting ingenious, low‑cost improvisations—and expanding it into a global business philosophy. He was Executive Director at Cambridge’s Centre for India & Global Business, served as a VP at Forrester Research advising global executives, has delivered a widely viewed TED Global talk on frugal innovation, and received the Thinkers50 Innovation Award in 2013.
Jaideep Prabhu, based at Cambridge Judge Business School, holds the prestigious Jawaharlal Nehru Professorship of Indian Business and Enterprise. A marketing and innovation expert, he leads the Centre for India & Global Business and has a strong record of consulting for global firms on strategy and innovation. Together with Radjou, Prabhu co-authored this award-winning book, which received the Chartered Management Institute’s Management Book of the Year Award in 2016

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