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From Unknown to Unforgettable by Harsh Pamnani

From Unknown to Unforgettable by Harsh Pamnani

Rs. 199.00
Rs. 399.00 Rs. 199.00
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Book Summary

From Unknown to Unforgettable is a business and branding guide that focuses on how startups and new businesses can transform themselves into strong, trustworthy, and memorable brands. The book explains that in today’s highly competitive market, especially in India, simply having a good product is not enough—companies must build trust, emotional connection, and clear brand identity to stand out.

Through real-life case studies of modern Indian startups and successful companies, the author shows how branding is shaped by customer experience, storytelling, positioning, distribution strategy, and consistent communication. It also explores how investors think, how markets evolve, and what makes some startups succeed while others fail. The main idea is that becoming “unforgettable” requires strategy, authenticity, and a deep understanding of the customer rather than just marketing tactics.

About the Author

Harsh Pamnani is an Indian brand consultant, speaker, and business storyteller known for his work in startup branding and marketing strategy. He has worked with leading startups such as FirstCry and Icertis, and has contributed insights to organizations like Deloitte and World Bank projects. He is also a TEDx speaker and has conducted training sessions at institutions like MICA Ahmedabad and IIM Indore. Through his writing and consulting, he focuses on helping entrepreneurs build strong, scalable, and memorable brands in competitive markets, especially within the Indian startup ecosystem.


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