Fascinate [HARDCOVER] (RARE BOOKS)
Fascinate [HARDCOVER] (RARE BOOKS)
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A Newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.
In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?
Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.
Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:
• Which brand of frozen peas you pick in the case
• Which city, neighborhood, and house you choose
• Which profession and company you join
• Where you go on vacation
• Which book you buy off the shelf
Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert— Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
Product features
Product features
✅ 100% Original Books
Every book is authentic and sourced responsibly—no pirated or photocopied material.
🔍 32-Point Quality Check
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📚 Wide Range of Genres
From fiction and self-help to academic and non-fiction—something for every reader.
💸 Budget-Friendly Prices
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✨ Pre-Loved, Not Worn Out
Books are gently used, clean, and in good readable condition.
🌱 Eco-Friendly Choice
Buying used books helps reduce waste and promotes sustainable reading.
🚚 Pan-India Shipping
Fast, reliable delivery to every corner of India, with tracking and support.
💬 Customer Support
Responsive customer service to help with any order or book-related query.
Materials and care
Materials and care
📚 Materials
– Gently used, original print books.
– No photocopies or pirated prints—100% original.
– Checked for legibility and intact spines.
– Some books may contain light pencil notes or highlights.
🧼 Care Instructions
– Keep books away from moisture and direct sunlight.
– Use a bookmark to maintain page quality.
– Use a soft, dry cloth to wipe dust from covers.
– Preserve the pages and cover from smudges or stains.
– Prevent warping by storing books upright on shelves.
Merchandising tips
Merchandising tips
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🌱 Choose Sustainability
Buying pre-loved books is a smart, eco-friendly choice—reduce waste and support circular reading!
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