'You are a very capable young man, Shri Ram. So what if your earlier ventures were not successful? Look at me,' said Boota Singh, pointing at himself. 'You think this is my first business? No, not at all,' he continued, wagging his finger at Shri Ram. 'I, too, have tasted failure. But it made me even more determined to succeed. And look at me now!'
The year was 1909, and Boota Singh, a successful contractor, found out that a young man employed by him was the son of DCM's secretary Madan Mohan. He was surprised that the talented and hard-working Shri Ram was a munshi at his firm instead of working at DCM. He wrote multiple letters to Madan Mohan extolling Shri Ram's virtues. Giving in to Boota Singh's gentle admonishments, Shri Ram was finally called to DCM and hired in the accounts department. This is the story of a man who saw tomorrow. Joining DCM at the age of twenty-five, Lala Shri Ram went on to not only create a textile giant but a conglomerate that gave wings to an aspiring nation-venturing into sewing machines, sugar, hydrogenated oil and chemicals, and becoming a market leader in a short span. Shri Ram established new benchmarks in labour welfare, education and business innovation that were hitherto unheard of in the Indian business space. This book celebrates the man, his vision and the entrepreneur's zeal that made it all possible. Start-ups today will find it inspiring and a useful guide as they go about building the businesses of their dreams.