1 1

en Deadly Marketing Sins [Hardcover]

en Deadly Marketing Sins [Hardcover]

Rs. 299.00
Rs. 699.00 Rs. 299.00
Sale Sold out
Shipping calculated at checkout.
CONDITION
Marketing's undisputed doyen offers an unbeatable guide on what not to do
As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest.
Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships.
Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing.
Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.

Product features

✅ 100% Original Books

Every book is authentic and sourced responsibly—no pirated or photocopied material.

🔍 32-Point Quality Check

Each book undergoes a detailed inspection for pages, cover, binding, and readability.

📚 Wide Range of Genres

From fiction and self-help to academic and non-fiction—something for every reader.

💸 Budget-Friendly Prices

Get great books at unbeatable prices—perfect for students, readers, and collectors.

✨ Pre-Loved, Not Worn Out

Books are gently used, clean, and in good readable condition.

🌱 Eco-Friendly Choice

Buying used books helps reduce waste and promotes sustainable reading.

🚚 Pan-India Shipping

Fast, reliable delivery to every corner of India, with tracking and support.

💬 Customer Support

Responsive customer service to help with any order or book-related query.

Materials and care

📚 Materials

– Gently used, original print books.
– No photocopies or pirated prints—100% original.
– Checked for legibility and intact spines.
– Some books may contain light pencil notes or highlights.

🧼 Care Instructions

– Keep books away from moisture and direct sunlight.
– Use a bookmark to maintain page quality.
– Use a soft, dry cloth to wipe dust from covers.
– Preserve the pages and cover from smudges or stains.
– Prevent warping by storing books upright on shelves.

Merchandising tips

🛍️ Tips for Buying Used Books on BestofUsedBooks.com

✅ Check the Book Condition

Look for labels like “Like New,” “Good,” or “Readable” to know exactly what to expect before buying.

📚 Explore Curated Collections

Browse through themed bundles like “Top Self-Help Reads” or “Fiction Under ₹299”—perfect for discovering hidden gems.

💡 Read Descriptions Carefully

Each product page lists key details like page quality, binding condition, and possible markings—take a quick moment to review.

🎁 Buy More, Save More

Take advantage of bundle deals and discounted packs to build your library while saving big.

🌱 Choose Sustainability

Buying pre-loved books is a smart, eco-friendly choice—reduce waste and support circular reading!

🔍 Use Search & Filters

Use filters by genre, author, or condition to find exactly what you're looking for, faster.

📦 Track Your Order


Once placed, every order comes with trackable shipping—so you always know where your next read is!

  • 32 Points Quality Check
  • 100% Original Products
  • 1.2 Million + Happy Customers
View full details
Variant Variant total Quantity Price Variant total
Used2X3OTL05D-Used
Used2X3OTL05D-Used
Rs. 699.00
Rs. 299.00/ea
 Rs. 0.00
Rs. 699.00
Rs. 299.00/ea
 Rs. 0.00

Other Best Sellers

1 8
View all