Emotionomics [RARE BOOKS]

Emotionomics [RARE BOOKS]

Rs. 599.00
Rs. 599.00
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For far too long, emotions have been ignored in favor of rationality and efficiency. However, breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted this fact, much less acted on it. Emotionomics will help you to understand emotions in terms of business opportunities. In today s highly competitive marketplace where many products look alike, it is the emotional benefit of a product that can make the difference. At the same time, companies with engaged, productive workforces will undoubtedly achieve a competitive advantage. Dan Hill s book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees. It will teach you to leverage emotions for business success in terms of branding, product design, advertising, sales, customers satisfaction, leadership and employee management. Emotions matter, and this book will help you not only to step closer to customers and employees, but to also step ahead of your competitors.

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