![Eat Their Lunch [Hardcover] [RARE BOOKS]](http://bestofusedbooks.com/cdn/shop/products/EatTheirLunchHardcover_{width}x.jpg?v=1670505173)
![Eat Their Lunch [Hardcover] [RARE BOOKS]](http://bestofusedbooks.com/cdn/shop/products/EatTheirLunchHardcover_530x@2x.jpg?v=1670505173)
The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing.
Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent?
It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like:
Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.
Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent?
It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like:
- ranking prospective New clients not by their size or convenience to you, but by who stands to gain the most from your solution.
- understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns.
- developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence.
Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.
People who bought this product, also bought
-
![Keeping the People Who Keep you in Business [HARDCOVER] (RARE BOOKS)](//cdn.shopify.com/s/files/1/0421/4299/0495/products/KJMM_480x.jpg?v=1679121549)
Keeping the People Who Keep you in Business [HARDCOVER] (RARE BOOKS)Rs. 799.00conditionOption2Option3Rs. 799.00Add to cart -
Blown to Bits: How the New Economics of Information Transforms Strategy (RARE BOOKS)Rs. 399.00conditionOption2Option3Rs. 399.00Add to cart -
![Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage [HARDCOVER] (RARE BOOKS)](//cdn.shopify.com/s/files/1/0421/4299/0495/products/BeyondPerformance_480x.jpg?v=1630067382)
Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage [HARDCOVER] (RARE BOOKS)Rs. 999.00conditionOption2Option3Rs. 999.00Add to cart -
![Buy in Saving Your Good Idea from Getting Shot Down [Hardcover] (RARE BOOKS)](//cdn.shopify.com/s/files/1/0421/4299/0495/products/Kotter_7b356d00-c49c-4665-b8f4-f9518b7682b7_480x.jpg?v=1658738171)
Buy in Saving Your Good Idea from Getting Shot Down [Hardcover] (RARE BOOKS)Rs. 599.00conditionOption2Option3Rs. 599.00Add to cart -
Beyond Performance (RARE BOOKS)Rs. 599.00 -
The Point of the Deal: How to Negotiate When Yes Is Not Enough (HARD COVER) (RARE BOOKS)Rs. 699.00conditionOption2Option3Rs. 699.00Add to cart -
![Little gold book of yes! attitude [hardcover] [rare books]](//cdn.shopify.com/s/files/1/0421/4299/0495/files/7bf.webp?v=1716444340)
Little gold book of yes! attitude [hardcover] [rare books]Rs. 599.00conditionOption2Option3Rs. 599.00Add to cart -
Islands of Profit in a Sea of Red Inkc (RAREBOOKS)Rs. 699.00
![Keeping the People Who Keep you in Business [HARDCOVER] (RARE BOOKS)](http://cdn.shopify.com/s/files/1/0421/4299/0495/products/KJMM_480x.jpg?v=1679121549)
![Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage [HARDCOVER] (RARE BOOKS)](http://cdn.shopify.com/s/files/1/0421/4299/0495/products/BeyondPerformance_480x.jpg?v=1630067382)
![Buy in Saving Your Good Idea from Getting Shot Down [Hardcover] (RARE BOOKS)](http://cdn.shopify.com/s/files/1/0421/4299/0495/products/Kotter_7b356d00-c49c-4665-b8f4-f9518b7682b7_480x.jpg?v=1658738171)
![Little gold book of yes! attitude [hardcover] [rare books]](http://cdn.shopify.com/s/files/1/0421/4299/0495/files/7bf.webp?v=1716444340)
Related Products
-
The 3 Mistakes of My Life by chetan bhagatRs. 195.00Rs. 99.00conditionOption2Option3Rs. 195.00Rs. 99.00Add to cart -
The oath of the vayuputras by AMISHRs. 599.00Rs. 199.00 -
Reckless by Sidney SheldonRs. 399.00Rs. 150.00 -
Fifty shades of grey by EL JamesRs. 499.00Rs. 150.00 -
The alchemist by Paulo CoelhoRs. 299.00Rs. 150.00 -
It ends with us by colleen hooverRs. 499.00Rs. 199.00 -
When only love remains by durjoy dattaRs. 199.00Rs. 99.00 -
The magic drum and other favourite stories by. Sudha murtyRs. 250.00Rs. 99.00conditionOption2Option3Rs. 250.00Rs. 99.00Add to cart
Recently Viewed Products
-
The Pregnant King: A NovelRs. 295.00Rs. 199.00 -
All Your Perfects: A NovelRs. 499.00Rs. 399.00 -
Phantom of the AuditoriumRs. 199.00Rs. 99.00 -
-
-
-
-
You may also like
-
Keeping the People Who Keep you in Business [HARDCOVER] (RARE BOOKS)
![]()
- Regular price
- Rs. 799.00
- Sale price
- Rs. 799.00
- Regular price
-
- Unit price
- per
Sold out -
Blown to Bits: How the New Economics of Information Transforms Strategy (RARE BOOKS)
![]()
- Regular price
- Rs. 399.00
- Sale price
- Rs. 399.00
- Regular price
-
- Unit price
- per
Sold out -
Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage [HARDCOVER] (RARE BOOKS)
![]()
- Regular price
- Rs. 999.00
- Sale price
- Rs. 999.00
- Regular price
-
- Unit price
- per
Sold out -
Buy in Saving Your Good Idea from Getting Shot Down [Hardcover] (RARE BOOKS)
![]()
- Regular price
- Rs. 599.00
- Sale price
- Rs. 599.00
- Regular price
-
- Unit price
- per
Sold out
