Customer Mania: It's never too late to build a customer by Ken Blanchard
Customer Mania: It's never too late to build a customer by Ken Blanchard
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Book Summary
Customer Mania! It's Never Too Late to Build a Customer is a business and customer service book that explains how organizations can create loyal customers through excellent service and strong relationships. In the book, Ken Blanchard shares practical strategies for improving customer satisfaction by focusing on responsiveness, care, and consistency in service delivery. The book emphasizes that every interaction with a customer is an opportunity to build trust and long-term loyalty. Through simple storytelling and business examples, it highlights the importance of empowering employees, understanding customer needs, and creating a culture that values service excellence. The central message is that it is never too late to turn a customer experience into a positive and lasting relationship.
About the Author
Ken Blanchard is a renowned American author, speaker, and business consultant best known for his work on leadership and management. He is the co-author of The One Minute Manager, one of the most influential management books worldwide. Blanchard has spent decades teaching leadership, teamwork, and organizational effectiveness, helping businesses improve employee performance and customer service. His writing focuses on practical, easy-to-apply management principles that help organizations build stronger relationships with both employees and customers.
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Product features
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Materials and care
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Merchandising tips
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